From now on, September 18 is completely devoted to the famous action hero: Rambo, the role that made Sylvester Stallone (73) immortal.

Stallone himself calls on his fans to share their love for Rambo via the hashtag #RamboDay. The actor promises to share some photos with that hashtag on his own profile. 

The Rambo Day is an initiative of Lionsgate, to promote their latest film. The day is already officially recognized in several American states.

On September 25 we can see him again at work as the rugged war veteran, in ‘Rambo: Last Blood’.┬áThe story follows Rambo – of course – who has to save his niece from the clutches of a Mexican drug cartel.