Not long ago, the BBC made its list of the 20 most influential women in the music industry, which included Dua Lipu – so Adidas did not lose money by entering into an advertising contract with a British singer. The sports brand has launched a new motivational campaign with Dua under the slogan “Here to Create” inspiring creativity.

Dua Lipa not only posed for Adidas photographers but also starred in a short teaser: