After the scandal caused by the name Kimono, the star had to bounce
Kim Kardashian was very annoyed by the controversy caused by Kimono , the original name of her line of shapewear: besides bad publicity , she found herself with two million clothes bearing the name of the brand on her arms!
Fortunately, she was able to bounce back with a new name, as she explained on Monday.
“For everything to be fluid and to feel good, I had printed all the names inside the clothes. Now I have to find a solution not to spoil because we have almost 2 million underwear with the name Kimono. My fans and followers are a great inspiration to me and I always listen to their feedback and feedback, so I’m very grateful that they gave me their ideas for this new brand. After much thought and consideration, I’m excited to announce the launch of @ SKIMS Solutionwear on September 10, “she posted on her Instagram page.
Indeed, the use of the term “Kimono” to name its brand had outraged the Japanese global community, the kimono is a traditional clothing with a meaningful aesthetic, far removed from the mercantile concerns of the reality star, which had therefore reverse.