Apple tries somehow to impose its music streaming. Despite strong growth, Spotify remains the leader in the field …

The music streaming market remains one of the most competitive. At the top is the leader, Spotify, while other firms are trying to catch up. And among these companies, users can find Apple Music that is gradually catching up. It’s simple: the service has enjoyed a nice growth since last September. A growth however far from being enough to exceed Spotify but which shows a certain ambition …

Apple Music progresses since September

Apple Music has just seen its number of premium subscribers, who pays a subscription therefore, increase to 36 million users. An increase of 6 million in comparison with last September. In the USA alone, it’s a 5% increase in service compared to Spotify and its 2%. An insufficient advance so that Apple Music exceeds its main competitor but shows the ambition of the American firm in the field of streaming music.

Spotify, always great champion thanks to its formulas

Because where Spotify is positioned as much more interesting than Apple Music is that a free offer is available. By listening to an advertisement and requiring a random reading, users can benefit from the service with the simple creation of an account. A formula on which Apple – known for its often paying offers – refuses to align. Spotify, for its part, has 70 million premium subscribers and 140 million with those opting for the free service. Not to mention that users can benefit from Spotify with connected speakers while Apple only offers Apple Music in its own products, still in its closed circuit logic.