South Dakota Gov. Kristi Noem Kristi Lynn Noem South Dakota abandons laws of protest in pipelines after trial South Dakota’s new law requiring the ‘In God We Trust’ sign to be suspended in public schools comes into effect Trump: If I say I should to be at Mt. Rushmore, ‘I’m going to end up with such bad publicity’ (R) Defends the state’s launch of an anti-drug campaign with the slogan “Meth, we are here”.

The slogan attracted a mixture of criticism and ridicule on Twitter on Monday, but Noem cited this reaction to prove that awareness-raising efforts on the methamphetamine crisis in South Dakota were bearing fruit.

“Methamphetamine is in SD. Twitter can make a joke of it, but in the end, Meth is a serious problem in terms of sustainable development. We are here to get. He. OUT, “tweeted Noem Monday night.

Noem later tweeted that the state’s methamphetamine epidemic “must be a table conversation,” adding “we need everyone”.

The campaign, which includes both digital and TV commercials, cost the state about $ 449,000, according to Argus chief Sioux Falls .

A campaign video features a series of South Dakotans – including adults and children – stating “I am under meth”. The video, along with pictures of people wearing the slogan, brought some Twitter users to it seems that those who participated in the campaign were using the drug themselves.

“South Dakota: If we were higher, we would be North Dakota,” a user joked .

Another wondered why the state had bothered to put the slogan at the origin.

The latest initiative came as the state struggled to cope with the rising rate of methamphetamine use in recent years, particularly among young people.

In 2016, the South Dakota Department of Social Services reported that the number of youth in the state reporting using methamphetamine was 3.8%, compared to the national average of 3%.

The National Institute Against Drug Abuse also estimated that 964,000 people aged 12 and over, representing about 0.4% of the total US population, reported a methamphetamine use disorder. 2017, which represents a significant increase compared to the previous year.

The governor’s office did not immediately respond to The Hill’s request for comment.

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