“It doesn’t matter who you are. The main thing is be yourself!” – This is the slogan of a new sports brand advertising campaign.
PUMA launched the second part of the campaign “Be Yourself!”, Thus trying to remind the public about the right of everyone to express themselves – in life, style and social position. In support of the campaign, three models of sneakers were released – Muse, Cali and Nova, which presented Selena Gomez and Cara Delevingne.
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The key silhouette of February – Muse Trailblazer – presented Cara. The elastic design of the shoe tightly fits the foot, but does not put pressure on it, the breathing textile top improves ventilation, and the Ignite shock-absorbing technology softens every step and gives strength to the next.
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Also Delevingne poses in the lookbook in the Nova model, which is characterized by a voluminous sole, mesh and suede inserts and design elements of the 90s.
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Selena tried on the Cali model, whose laconic silhouette was inspired by the Californian coast. Following the main trends in sneaker culture, Cali was complemented by a massive sole with a bright logo on the heel. The model is presented in several colors.
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Sneakers are already available for purchase at all PUMA stores and on the website.