Meghan Markle’s husband is launching a project to limit the impact of mass tourism, a few weeks after being criticized for making private jet trips with his family.

Prince Harry presented Tuesday in Amsterdam a project to limit the impact of mass tourism in the world, a few weeks after being criticized for having made private jet trips with his family. Entitled Travalyst, the partnership brings together different players in the travel industry such as Booking.com, SkyScanner, CTrip, TripAdvisor and Visa to promote sustainable tourism.

“We could all do better and, although no one is perfect, we are all responsible for our personal impact,” said the Duke of Sussex when launching the project in the Dutch capital. “So today, after two years of behind-the-scenes discussions and planning, we will start with the tourism industry,” he said.

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Today, during the launch event of the new global initiative ‘Travalyst’, The Duke of Sussex shared his remarks on the exciting new initiative from Amsterdam. #Travalyst, an initiative led by The Duke and founded by Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa, sees a pressing need for increased collaboration to make sustainability a priority across our entire travel experience – and we believe that collective, collaborative action will be critical to achieve this. The travel and tourism sector is constantly growing and contributes a significant impact to the world we live in today. The Duke sees it as one of the worlds biggest problems but believes this partnership can make it one its greatest solutions: • – 1.8 Billion trips will be made annually by 2030, and since 2000, the number of trips taken around the world has more than doubled – 71% of global travellers think travel companies should offer more sustainable options – $8.8 Trillion was generated to the global economy from travel and tourism last year – 57% of all international trips by 2030 will include emerging market destinations We plan to work closely with local communities and providers, leveraging technology to help scale sustainable supply to meet the growing mass-market demand from consumers – ultimately, making sustainable travel options of all kinds easier for consumers to identify, book and enjoy. To discover more about the new initiative, visit www.Travalyst.org Photo ©️ SussexRoyal

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The prince also spoke of recent criticism by the British media about his use of private jets during the summer to go on vacation with his wife Meghan and his son Archie , born in May. These trips, one of which was bound for the home of singer Elton John in Nice, had sparked controversy, with Prince Harry regularly speaking out on the need to fight climate change.

“I spend 99% of my life traveling the world on commercial flights, and sometimes there is an opportunity based on unique circumstances to keep my family safe, and it’s really that simple,” he said. prince.

The Travalyst project aims to reduce the impact of mass tourism by highlighting “solutions to promote sustainable practices,” according to a statement. The initiative seeks to “transform the travel industry”, including by supporting local populations, protecting wildlife and combating climate change.