The socialite says that its 25th aroma ‘Electrify’ captures the excitement of nightlife

Paris Hilton is debuting in another fragrance company, inspired by her career as a DJ.

The 38-year-old heiress has presented her 25th aroma, which insists she captures the excitement of nightlife.

“What I like most about being a DJ is the explosion of energy that I get on stage and bring happiness to a multitude of people,” he tells Women’s Wear Daily. “I wanted to capture that feeling in a scent and celebrate the self-confident woman, who is the life of the party.”

She adds: “Electrify was inspired by the nightlife, me by clicking and just being on stage and acting in front of people and that incredible feeling, that I get where I feel I am electrified.”

The aroma has notes of Scarlett Apple, Spring Peony, Magnolia and Turkish Rose.

The former star of The Simple Life launched its first fragrance in 2004 and admits that it is still shocked by the success of its lines.

“When I was a child, I always thought I would have a perfume,” she says. “I had no idea I would be 25 one day.”