Psalm West is only fourteen days old, but his name is already registered as a brand by mother Kim Kardashian. Website TMZ has documents in which the reality star has the name of her son registered as a trademark.

The documents also contain all kinds of articles that could appear under the Psalm West brand. Hair accessories, dolls, computer software, clothing, furniture, skin products and all kinds of toys can be launched with its name.

For the Kardashians, it is not special that the brand name has now been recorded. All children of the reality stars have their own brand. None of the children have actually launched products under their name.