The browser war is about to resume, Microsoft using a strategy for the least amazing that will not win the competition. It tries to impose Edge, recommending not to install Chrome or Firefox …

In 2018, the technique may surprise more than one and annoy even more people, because the opening of a pop-up attempting to encourage one browser, to the detriment of another, is a rather heavy technique. The objective of the firm of Redmond is not to lose users on Edge and its search engine Bing, but the result may be the opposite …

Microsoft’s technique to encourage you to use Edge

Indeed, Microsoft has developed a program that is currently being tested but that demonstrates the company’s policy. The latter, soberly called “Application Recommendations”, is actually the last chance incentive system, before losing a user. Indeed when a user tries to download a new browser like Chrome, Firefox, Safari, Vivaldi or others, during the installation process, a pop-up appears to extol the merits of Edge and the uselessness of installing something else.

On this pop-up window, you can read: “You already have Microsoft Edge, the fastest and safest browser designed for Windows 10” and Microsoft, offers you the choices: “Open Microsoft Edge” or “Install anyway “ . You read that right, Microsoft stops the installation process to make sure you do not make the mistake of your life, by installing another browser!

Obviously, some browser editors have reacted quickly enough, as we can see on this tweet of Firefox for example:

 

Vivaldi CEO Jon von Tetzchner said: ” Unfortunately, this is another example of Microsoft’s use of its monopoly position,” adding, ” Microsoft should instead focus on creating great products and winning users “.

We spoil you the wave of bad comments on social networks from users with respect to this type of methods, which are evidence of much less finesse …