Web browsers also go to war against bad advertising practices, which are now like espionage in good and due form. This is the case of Firefox.

Until recently, the blocking of trackers and intrusive ads on browsers was left to the sole discretion of users. Users with the least technical background were left without this protection. In recent times, some companies have started to include this kind of default features, making it even easier to protect the privacy of Internet users.

Firefox will soon block by default the advertising trackers

And this is an axis that Mozilla wants to continue with future versions of its Firefox browser. In these next builds, Firefox will block by default the advertising trackers. Until now, it was necessary to expressly agree to benefit from this protection. Soon, users will no longer have to go into settings to be protected, they will be as soon as they install the browser.

Apple had led the way with Safari, the navigator brand Apple has recently blocked by default these advertising trackers. A decision that has obviously raged advertising professionals. Mozilla was keen to explain the reason for this decision: ” It goes beyond the protection of our users – it gives them a voice. Some sites will continue to want users’ data in exchange for their content but now they will have to explicitly ask for it, this is a positive change for those who until today had no idea of ​​the value of what they were asked. 

Towards a real collective awareness?

This is a very significant decision in this world where advertisers, but not only them, spy on the slightest actions of Internet users to offer increasingly targeted ads and generate more revenue … Hard to imagine that Google Chrome offers the same thing but the goal will be achieved if we witness a real awareness on the part of less experienced Internet users.