Apple, dependent on Samsung in terms of OLED for its iPhone X (and future models), is trying to negotiate prices!
The iPhone X from the Cupertino company had a novelty of size: that of offering an OLED screen while the previous models had only one LCD. Problem? These are produced by Samsung, Apple’s forever enemy. To no longer depend on Korean, Tim Cook’s company would have made many decisions. Among these decisions, to buy at LG Display or negotiate the price of these slabs.
Apple wants to pay less OLED tiles
According to ETNews and The Bell, Apple now has all the cards in hand to impose its prices on its Korean rival Samsung. And for good reason: the firm would be in trouble following a reduction in the design of OLED tiles – ironically because of an iPhone X whose production was reduced. Result ? The Cupertino company refuses to pay more than $ 100 per unit these screens designed by Samsung, one of the leaders in the field. Usually, the Korean sold up to $ 120 the OLED and today must rely on the purchase of 75 million units of the latter by Apple for the next models succeeding the iPhone X. In other words, the arm Iron is as fun as it is ironic for companies that are dependent on each other and yet always enemies on the same ground. For the time being, negotiations are still ongoing while Samsung offers Apple to use the same tiles as its Galaxy S9 +. On the side of the Cupertino company, we also plan to delegate 20% of the production of these screens to LG Display by 2020. A way to not entirely depend on his South Korean rival. ETNews and The Bell also explain that Apple would have revised its forecast for this year with much more iPhone under LCD screens – less expensive to manufacture – than models with OLED. Only premium models would benefit this year from these slabs rather expensive to design. A way to not entirely depend on his South Korean rival. ETNews and The Bell also explain that Apple would have revised its forecast for this year with much more iPhone under LCD screens – less expensive to manufacture – than models with OLED. Only premium models would benefit this year from these slabs rather expensive to design. A way to not entirely depend on his South Korean rival. ETNews and The Bell also explain that Apple would have revised its forecast for this year with much more iPhone under LCD screens – less expensive to manufacture – than models with OLED. Only premium models would benefit this year from these slabs rather expensive to design.
