Apple has acquired rights to a new series co-produced by American actresses Jennifer Aniston and Reese Witherspoon, said Wednesday a spokesman for the group, a new manifestation of the ambitions of the California giant in content production.
The spokesman confirmed the information from The Hollywood Reporter that the band had given the go-ahead for two seasons of production (20 episodes in total), a rarity in the world of television series.
According to American media, several broadcasters have positioned themselves to obtain the rights of the project, which looks at the life of morning presenters on American television.
Jennifer Aniston and Reese Witherspoon, who will play in the series, are co-owners and co-producers, with the production company Media Res, which will drive the project, according to The Hollywood Reporter.
While Reese Witherspoon was part of HBO’s hit series “Big Little Lies,” broadcast this year, Jennifer Aniston will play a recurring TV character for the first time since the end of “Friends” (1994-2004), which made her a star.
This is the second major project launched by Apple in television production in a few weeks.
In mid-October, Apple announced an agreement with NBC Universal and Steven Spielberg’s production company for the production of ten new episodes of the series “Fantastic Stories”, aired on the American channel NBC between 1985 and 1987.
Produced and partly produced by Steven Spielberg originally, she had gleaned five Emmy Awards, the awards on American television.
According to the Wall Street Journal, which revealed the agreement, the budget would be significantly higher than five million dollars per episode, or at the level of the largest television series.
According to the American press, Apple would like to invest one billion dollars to produce programs.
For now, the firm at the apple only offers content produced by third parties on its online sales services such as Apple Music or Apple Store.
Several internet and technology giants are engaged with historic television actors in a ruthless battle to impose their online broadcast platform in an increasingly crowded landscape.
According to several US media, Disney has recently discussed with 21st Century Fox the purchase of certain assets, which would allow it to strengthen its offer before the launch of its own streaming service.