Skims Captures Cultural Zeitgeist with Latest Campaign Starring Alex Cooper
When Skims unveils a new ad campaign, the internet takes notice. The brainchild of Kim Kardashian, the brand has become synonymous with more than just underwear, loungewear, and shapewear collections—it’s a cultural phenomenon.
The latest buzz surrounds Skims’ Wedding Shop campaign, featuring none other than Alex Cooper, the host of the wildly popular Call Her Daddy podcast. Cooper’s selection marks a departure from traditional celebrity endorsements, signaling Skims’ keen eye for cultural relevance.
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In a press release, Skims lauded Cooper as the “perfect” model for the campaign, citing her ability to connect with audiences and embody cultural moments. Kardashian, Skims’ founder and chief creative officer, expressed excitement about Cooper’s involvement, noting the synchronicity with Cooper’s upcoming wedding.
Skims’ strategic choice of campaign stars extends beyond Cooper. Previous campaigns have featured notable figures like Kansas City Chiefs quarterback Patrick Mahomes and his family, as well as Usher and a joint appearance by Kourtney Kardashian and Megan Fox. Each selection contributes to Skims’ narrative, positioning the brand at the intersection of fashion and pop culture.
Hannah Eve, founder and CEO of the Current Agency, observed that Skims’ approach aligns more with magazine covers than traditional fashion advertising. By partnering with influencers and celebrities who are in the zeitgeist, Skims creates buzzworthy moments that transcend product promotion.
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While Kardashian remains a central figure in Skims’ marketing efforts, the brand’s appeal extends beyond her persona. Eve noted that Skims’ strategic collaborations and limited product releases contribute to a sense of urgency among consumers.
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Looking ahead, Eve predicted further expansion of Skims’ roster of campaign stars, suggesting that Sofia Richie may soon feature in a maternity ad. This ongoing evolution positions Skims as more than just a vehicle for Kardashian’s image—it’s a cultural force in its own right.
As Skims continues to redefine the intersection of fashion and pop culture, its influence shows no signs of waning.