The Canadian actor Ryan Reynolds has taken an interest in the American brand Aviation Gin. Reynolds will also actively interfere with the company.
Reynolds steps in the footsteps of George Clooney with his investment. They sold their tequila brand to drink giant Diageo last year for $ 1 billion.
Whether Reynolds Clooneys can equal success remains to be seen. Tequila is growing in the United States in both volume and sales. The amount of gin that is drunk in the US, on the other hand, decreased slightly last year.
