Yash Raj Films Revolutionizes Bollywood Casting with Launch of YRF Casting App
Bollywood hopefuls worldwide seeking a chance to star alongside iconic Indian actors can now seize the opportunity without intermediaries. Yash Raj Films (YRF), the powerhouse behind blockbusters like Shah Rukh Khan and Deepika Padukone’s “Pathaan” and Salman Khan-Katrina Kaif starrer “Tiger 3,” has unveiled the YRF Casting app. This revolutionary app allows aspiring actors globally to access casting calls and submit auditions directly.
Live and operational, the YRF Casting app permits actors to register their profiles seamlessly. Users receive updates on upcoming auditions for theatrical films and streaming projects greenlit by the studio. Serving as a dedicated online platform, the app enables actors to submit auditions directly to YRF, bypassing any intermediaries.
The launch of the app is also aimed at addressing the challenges posed by counterfeit YRF casting accounts, which have misled individuals about auditions, posing a threat to the studio’s reputation.
YRF’s casting director, Shanoo Sharma, responsible for selecting and training talents for lead roles in YRF projects, expressed her personal commitment to overseeing auditions through the app. Sharma, known for casting hits like “Ek Tha Tiger,” “Sultan,” “Pathaan,” and “War,” emphasized the app’s potential to provide aspiring actors a direct link to a production house.
Sharma stated, “The YRF Casting app is a progressive step towards making aspiring actors reach out directly to YRF for projects that the company is making. We are certain that there are countless brilliant actors throughout the world waiting to be discovered. This could be their chance of a lifetime.”
Highlighting the groundbreaking nature of this initiative, Sharma added, “For the first time, an aspiring actor can reach out to a production house directly. This is a safe space. They don’t have to rely on anyone else for their shot at achieving their dreams. This step shatters all barriers, and as a casting director for YRF, I’m most excited to get in touch with many incredible talents living not only in India but also worldwide. I hope people who dream to be an actor follow this path and make the most of this incredible opportunity that empowers them to follow their heart.”
The app can be downloaded on the Apple App Store or the Google Play Store.