The On The Run Tour II has generated more than $ 250 million in revenue …
On October 4, Beyoncé and Jay-Z closed their On The Run Tour II in Seattle, the endpoint of a river tour of 48 stadiums around the world started on June 6 in Europe. And to believe Billboard , the star couple was right not to take a vacation this summer and the tour has returned more than 250 million dollars of revenue for more than 2 million tickets sold.
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A performance they can be proud of since they have more than doubled the results of the first On The Run Tour that took place in 2014. At the time, the tour still reported $ 109 million for 980,000 seats sold.
An unstoppable strategy
It must be said that Beyoncé and Jay-Z have set the bar very high by combining their talent, their complicity and of course their respective audiences. It’s only ten days before the premiere that they decide to reveal their new album, Everything Is Love , just to agitate fans and the media alike.
A paid strategy and Beyoncé and Jay-Z have sold more than 100,000 albums in the first week while receiving a positive reception of criticism.