Hugh Hefner, the famous founder of the erotic magazine Playboy, died at the age of 91.

Hugh Hefner, founder of charming magazine Playboy and resident of the famous mansion of the same name, died. The pioneer of the mainstream erotic press was 91 years old.

The native of Chicago “quietly went away today, died from natural causes, at his home in the Playboy Mansion,” said Thursday September 28 Playboy Enterprises. “He was surrounded by relatives” at the time of his death.

The mythical erotic magazine has confirmed via Twitter the death of its boss, stating that “the American icon and founder of Playboy, Hugh M. Hefner died today”, “#RIPHef,” is it added.

“Life is too short to live the dream of someone else”: it is with this legend, under a portrait of Hefner, famous for his red satin interior, that the magazine has greeted the disappearance of man.


Prophet of the Pop Hedonism
Hugh Hefner created Playboy in 1953. This magazine quickly gained notoriety with his pictures of naked women, contributing to the sexual revolution of the 1960s. It then served as a basis for building a commercial empire based on his lifestyle libertine.

The magazine is now sold in more than 20 countries around the world, according to Playboy Enterprises.

One day, by Time magazine as a “prophet of pop hedonism,” Hugh Hefner was surrounded by young blond women in his manor. He married in 2012, at the age of 86 years, to a young woman of 60 years her younger, Crystal Harris, his third wife.