Taylor Swift to Launch Dedicated SiriusXM Channel: Channel 13 (Taylor’s Version)
Pop sensation Taylor Swift, renowned for her 14 Grammy Awards and global influence, is set to make waves once again with her own SiriusXM radio channel.
Announced on April 2, the channel, titled Channel 13 (Taylor’s Version), will go live on April 7. Named after Swift’s favorite number, 13, and adopting the “Taylor’s Version” label found in the titles of her re-recorded albums, the channel’s launch is strategically aligned with the release of Swift’s 11th studio album, “The Tortured Poets Department,” scheduled for April 19.
SiriusXM President and Chief Content Officer, Scott Greenstein, expressed excitement about the partnership, highlighting Swift’s musical versatility and unparalleled impact across genres. “We’re all experiencing a legend at work and are so thrilled to work with Taylor to present a one-of-a-kind channel that connects her fans with her extraordinary body of work,” Greenstein remarked in the company’s announcement.
What to Expect on Channel 13 (Taylor’s Version)
Channel 13 (Taylor’s Version) promises an immersive experience for Swift’s fans. The channel will feature music spanning her illustrious career, including fan favorites, re-recorded tracks, live performances, bonus content, and more. Additionally, Swifties will have the opportunity to share their personal stories and connections with the artist’s music.
The Significance of ‘Taylor’s Version’
The channel’s name, “Taylor’s Version,” pays homage to Swift’s ongoing project of re-recording her earlier albums. Prompted by the acquisition of her first six albums’ master rights by music executive Scooter Braun, Swift embarked on the journey to reclaim ownership of her music. Through “Taylor’s Version” editions, she not only reclaims control but also treats fans to previously unheard tracks, enhancing the listening experience.
Channel Launch and Listening Details
Channel 13 (Taylor’s Version) will be accessible 24/7 to SiriusXM subscribers across North America, broadcasting on channel 13 in vehicles and via the SiriusXM app. The launch on April 7 coincides with the forthcoming release of Swift’s latest album, marking a momentous occasion for fans worldwide.
Swift’s Affinity for the Number 13
The choice of channel number further underscores Swift’s affection for the number 13, considered her lucky charm. Born on December 13, 1989, Swift has incorporated the number into various aspects of her life, including writing it on her hand for good luck before performances. In a candid conversation with Beatles legend Paul McCartney, Swift revealed her fascination with numerology, citing 13 and 89 as significant numbers in her life.
As anticipation builds for the debut of Channel 13 (Taylor’s Version), fans eagerly await an immersive journey through Swift’s musical evolution, guided by her iconic sound and unparalleled talent.