Scarlett Johansson is partnering with fashion entrepreneur Kate Foster to launch her own skincare brand, The Outset. Sales start March 1st.
The first promo photos of the line with Scarlett herself as a model have already appeared on the official Instagram account of the brand, as well as a short video in which the actress promises future customers a truly versatile and affordable product.
Under one of the pictures, which shows only part of Johansson’s profile, her husband , comedian Colin Jost, left a playful comment:
Is this the only way I can contact you? I’m going to start a similar brand called Face Piece and would love to use this photo. Thanks.
Recall that the couple had their first common child last summer. Scarlett also has a daughter with ex-husband Romain Dauriac.
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And Kate Foster, on her Instagram, talked about how she was first introduced to Johansson by mutual acquaintances in the beauty industry:
When Scarlett shared her vision for a reliable and effortless daily care system with me, I was immediately hooked.
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Johansson previously admitted that she has been working on creating her own beauty brand for a long time, but the pandemic has accelerated this process, as the actress and the entire team had time to focus on the task.