LeBron James is a name that also counts in the world of television and cinema, and he did not wait for his arrival in Los Angeles, under the jersey of the Lakers, to win in Hollywood.

For twenty years, the sequel to the hit animated movie Space Jam starring superstar Michael Jordan in a basketball game with Bugs Bunny, was announced.

And “King James” did it: the release date of Space Jam II is not yet known, but the triple NBA champion will give the reply to Bugs Bunny and will be especially one of the producers through his company SpringHill Entertainment.

This is not the only project of SpringHill Entertainment, a company that started in 2006 with his childhood friend Maverick Carter, and who develops documentaries, including boxing legend Muhammad Ali, and several soap operas and TV series.

Like the big names in film, LeBron James has his office, and his parking place in his name, in one of the most prestigious Hollywood studios since he signed a partnership agreement with the giant Warner Bros in 2015.


In SpringHill Entertainment’s portfolio of creations is a documentary on the civil rights movement, and a game called The Wall, broadcast in prime time in the United States and purchased by several foreign television channels.

James also made the actor for director Judd Apatow in Trainwreck, a comedy of 2015 where he held his own role.

But if its partnership contracts with Nike, Coca-Cola or the car manufacturer Kia, and its investments (in a chain of pizzeria, in the headphones and speakers Beat by D re  before their purchase by Apple and the club English Football League) put it beyond need, “King James” remains above all a basketball player.

Do not tell him, like this journalist at his first press conference, that he is actively preparing for his reconversion and retirement by coming to Los Angeles.

“My decision to come here is purely related to my family and basketball, I’m a basketball player … all my activities here have been on track for a long time and move on without me,” he said. the black eyes.