It was already clear that the Kardashians and Jenners caught a lot of money for their social media posts. But every year it is estimated who exactly earns the most and the result is therefore not necessarily surprising. Kylie Jenner (21) is number one with flying colors.

“It is incredible how much influence these celebrities have on their followers”

In addition to being a billionaire, mother and makeup guru, Kylie is also just an Instagram fan. And with her vacation snapshots, photos of daughter Stormi, but especially with her posts for other brands, she gets a lot of knacks. According to data analysts HopperHQ, the youngest of the Kardashian member rakes a good 1.3 million euros per sponsored post. Last year, Kylie was also number one, but this year she is increasing by around 27% in income compared to 2018. 

Ariana Grande is chasing Kylie. The little singer appears on the list for the first time and immediately takes second place with a small 900 thousand euros per Instagram snapshot. Kylie’s big sister Kim is also making a furore on social media and takes fourth place with no less than 814 thousand euros per post. “Social media marketing is getting bigger and bigger over the years and that’s why celebrities make more and more money with it,” explains CEO of HopperHQ Mike Bandar. 

According to the company, Kylie has had a great year, so it’s no surprise that she is back in place one. “It’s incredible how much influence these celebrities have on their followers, so as a brand it makes perfect sense to pump money into it.” When determining the rankings, the company looks at several factors, such as the involvement of the followers, how many followers someone has and how often someone takes a new snapshot. All together added up and Kylie comes on top.