Kim Kardashian and Jens Grede visited Harvard Business School to present a talk on their business SKIMS.
Rumors began to circulate when Kim Kardashian, along with the CEO of SKIMS, recently visited Harvard Business School. However, it turns out that the reality star was not enrolling in the program, but rather giving a presentation about her successful business and brand, SKIMS, to the students.
Kim Kardashian, as a successful businesswoman and billionaire, gave a talk at Harvard Business School about her brand SKIMS.
According to sources who spoke to TMZ, Kim Kardashian was joined by Jens Grede, co-founder of SKIMS, when they were invited to speak at Harvard Business School.
The pair gave a 2-hour presentation on their brand and their approach to business, as part of a course called “Moving Beyond Direct-to-Consumer” which is taught by professors Ayelet Israeli, Matt Higgins, and Len Schlesinger.
Kim Kardashian gives speech to class at Harvard Business School. https://t.co/5fpe1JJVtz
— TMZ (@TMZ) January 20, 2023
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In line with SKIMS’ mission statement, Kim Kardashian and Jens Grede strive to disrupt the traditional fashion industry by stating, “We aim to set new standards by offering solutions for every body type. From shapewear designed to enhance curves to underwear that stretches to twice its original size, our goal is to continuously innovate and push the boundaries of the industry for the future.”
Kim Kardashian’s guest lecture at Harvard Business School may pave the way for more such appearances in the future, as she generated significant interest for her approach to building and managing her brand, as well as creating a positive customer experience and a vast product catalog – something that can be challenging for many fashion brands.
As Kim Kardashian arrived on the campus of Harvard University, she attracted a great deal of attention from students, professors and others who saw her entering the Ivy League facilities with her film crew. The visit was quite a buzz around the campus.
VIDEO: Kim Kardashian was in Boston Friday, making an appearance at Harvard Business School. https://t.co/h1hiqlBvQ6 pic.twitter.com/aDUTrFipup
— NBC10 Boston (@NBC10Boston) January 20, 2023