Kendall Jenner is accused of plagiarizing a liquor company to inspire her own brand of tequila.
Kendall Jenner is accused of plagiarism by Tequila 512. The Texas-based company has decided to sue the model for infringement, false designation of origin and unfair competition, alleging that its tequila brand 818, launched in 2021 , copied its logo and its color scheme. In a lawsuit filed Wednesday in a California court, Tequila 512 accuses K & Soda LLC, which owns Tequila 818, of “simply and openly” copying its brand image.
In its filing, Tequila 512, which was created in 2015, claims to be “immediately identifiable” by its “black letters inside a yellow vertical rectangle.” A design taken over by the 26-year-old supermodel with simple “immaterial adjustments”. The prosecution also talks about similarities between the brand names and their references to area codes. Indeed, 512 refers to Austin, Texas where the company is based, while 818 refers to California.
Kim Kardashian also targeted
Kendall’s sister Kim Kardashian was also cited in the statement because of an image of Tequila 512 used in her “Kim Kardashian: Hollywood” video game. This photo would have been intended to promote the brand 818. This is not the first time that the muse of Longchamp has suffered remarks since the sale of this alcohol. Last year, she was notably criticized and accused of appropriating Mexican culture. Controversy which was accentuated when she shared promotional images of her on horseback, in the agave fields.
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