After music and fashion, Kanye West (43) now seems to have set his sights on the cosmetics world. The rapper has submitted papers to affix his trademark Yeezy to countless beauty products, reports ‘TMZ’.
Kanye plans to use his own brand to make makeup, fake lashes, face masks, creams, shaving gel, perfume and hair products. The rapper also made a request to market fragrant Yeezy pinecones and aromatherapy pillows.
Kanye follows his wife Kim Kardashian, who already has her own cosmetics line. The rapper can also get advice from sister-in-law Kylie Jenner. She is almost a billionaire thanks to her successful company Kylie Cosmetics.
It is not the first time that Kanye planned to conquer the cosmetics world. In 2017 he already submitted documents to release products under the name Donda. However, that line did not get off the ground.