The 50-year-old rapper has already invested a staggering sum of money in the fitness equipment company.
Beyoncé’s husband, Jay-Z, is investing in a fitness startup, US Weekly has reported.
The 50-year-old rapper, producer and entrepreneur has invested a staggering sum of money in fitness equipment company CLMBR, which will launch its first two products very soon: a pair of vertical climbing machines.
According to the TMZ site, Jay-Z appears in the documents as an investor, but he is not the only one interested in the company: tennis player Novak Djokovic also decided to invest, along with Jay-Z’s fitness consultant Marco Borges and co. -Youtube founder Chad Hurley.
The CLMBR machines simulate vertical climbing, which is a good exercise for the back, and are the first to have a touch panel and classes with instructors.
For Jay-Z, the reversal came after his wife Beyoncé recently partnered with rival fitness app Peloton, where he signed a few-year deal for ‘a series of themed workout experiences’ for members.
Beyoncé, who is the most wanted artist in the global Peloton community, which has more than 3.6 million members, said in a statement:
“Peloton and I believe that the power of music can help, motivate and inspire people on their physical training days. I have been a member of Peloton for years and am excited to join a company that helps young and old to be the best version of themselves, in an innovative and adaptable way.
The company added that Beyoncé “will continue to work closely with Peloton in various classes across all training disciplines, touching on areas that are important to her, including music, movement, fitness and well-being.”