Britney Spears became the new face of Kenzo and starred in an advertising campaign for a fresh collection of the brand called La Collection Memento N ° 2. The author of the photo session was cult fashion photographer Peter Lindbergh, and the shooting itself took place in November last year. All these months, both Britney and Kenzo representatives warmed fans’ interest, telling about the “mysterious project”, but the singer’s fans already guessed that it was Spears who became the new muse of the creative directors of the brand Carol Lim and Umberto Leon.

In the frame, Britney appears in bright cloaks, crochet-tops, extremely high boots on lacing and even in underwear, showing her tight figure.

The main element of the new collection of the brand is denim: the designers were inspired by the debut collection of Kenzo Jeans, presented in Paris back in 1986. And the jeans should be sung by the one with whom this clothing is tightly connected in the mass consciousness – Britney, of course (remember that same appearance with Justin Timberlake ).

Britney – the icon itself and, of course, the queen of denim,

– they say in Kenzo.

For this campaign, Spears, of course, received an impressive fee. Alas, this money may soon have to be shared with ex-spouse Kevin Federline: he demands to increase the alimony due to him, which categorically does not suit either Britney or her father, who still controls all the finances of the 36-year-old star. The court hearing is already scheduled …