Following an agreement between Mastercard and Alphabet the parent company of Google, the latter can now monitor our online shopping and evaluate the effectiveness of its ads.
As we know, Google is constantly developing new techniques to observe and list our behavior on the net. This phenomenon continues since the very creation of the famous search engine, not only to improve the quality of its service, but also to anticipate and optimize the profitability of its advertising.
Google monitors our purchases following an agreement with Mastercard
From a reliable source – aka Bloomberg – we learn today that Alphabet, the parent company of Google, and Mastercard, have reached an agreement allowing the first to know exactly the volume and type of purchases made on the web by Internet users.
This market, which has been negotiated for a period of about four years, seems to have been signed without the knowledge of the users of the said payment card, which before this discovery remained in the dark. Note that the number of people concerned is relatively large United States and yet this agreement was signed in the greatest secrecy. We have the right to ask ourselves the question: Is there the same type of secret agreement in Europe? The question is asked
An observation dedicated to the optimization of advertisements
This partnership between Google and Mastercard, which has never been publicly disclosed, is undoubtedly a formidable advantage for the Mountain View firm, which can measure the exact impact of ads on real purchases made.
The tool used is called Store Sales Measurement, which when a user clicks on an advertisement, then observes if the interested person has gone to checkout within a month. The advertisements and the advertisers concerned are rewarded by a notoriety bonus.
For its part, Google sends a message that is reassuring: ” We have developed a new encryption technology that prevents our partners from viewing your personal information. We do not have access to any personal information from your credit and debit cards, and we do not share any personal information with our business partners.”