It almost seems like an April 1 joke, but it’s really true. Heinz and Ed Sheeran join forces on International Ketchup Day with a new product: Edchup. Via Instagram, the world-famous singer makes the collaboration known and poses with a bottle of tomato ketchup.
It has been clear for some time that Ed Sheeran is a fan of ketchup. For example, he had the logo of the brand tattooed on his arm. It is also rumored that he always carries his own bottle of ketchup with him, so that he also has his own red sauce with him when traveling. The bottle that he brings out with the ketchup brand has a special tomato logo based on the ‘Thinking Out Loud’ singer: a tomoji.
Whether the bottle will also be available for purchase from us is not yet clear.