Ed Sheeran (30) will be in the business for ten years in 2021 and will therefore look back on his album + on Instagram on Thursday, the record that started it all for him. The British singer went from performing in the local pub to sold-out stadiums and talks about this openly.

“What I always wanted was a gold record and sell out the Shepherd’s Bush Empire music stage”

Pictured on Instagram is a young Ed at the Worlds End pub in Finsbury Park. The year is 2011 and the singer has just signed a record deal. Ed, now 30, remembers living all over London at the time, but always felt most at home in the pub in question because of the nights when anyone could pick up the microphone and sing a joke.

“In 2008 I first took the stage there and on my first night I got the inspiration to write my song The City, the first track I wrote and recorded for my debut album +,” Ed writes in the caption.

“Today it’s been exactly ten years since + came out. I’ve been making music for a long time, but I think your debut with a major record label only really counts when you start in the industry. So I’m officially a decade in it now,” he said. Ed. “What I always wanted was a gold record and sell out the Shepherd’s Bush Empire music stage, but I never expected to go much further in my career than that.”

The singer has sold millions of records and stadiums are always sold out for his concerts. He calls all this ‘a bonus’ and says he is happy with what he has achieved. “And it all started with an album recorded in Windlesham. Happy Birthday + and thank you everyone for continuing to listen to it. It’s not my album anymore, it’s yours. I’m honored that it’s with so many people for so many special moments and made memories.”