Bad Bunny and Kendall Jenner’s Romance Blossoms in Gucci Campaign
The rumors surrounding Bad Bunny and Kendall Jenner’s relationship continue to gain momentum, as the dynamic duo has now teamed up as the faces of a new Gucci campaign.
Over the weekend, the iconic luxury fashion house unveiled a series of captivating photos from the campaign, featuring the 27-year-old supermodel perched atop a luggage cart laden with Gucci suitcases, while the 29-year-old reggaeton sensation, Bad Bunny (real name Benito Antonio MartÃnez Ocasio), cozied up to her from behind.
Accompanying the images is a mesmerizing video, shot as part of the campaign, showcasing Jenner and Bad Bunny leisurely strolling through an airport setting, each carrying luggage from the Gucci Savoy collection.
Jenner’s ensemble included a cropped black sweater layered over a white button-down shirt, complemented by black trousers secured with a stylish Gucci belt. She completed her look with a pair of crisp white Gucci sneakers. Meanwhile, Bad Bunny opted for an all-black outfit, featuring a Gucci blazer layered over a plain T-shirt, paired with trousers.
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In another striking snapshot from the Gucci Valigeria travel collection, Jenner sported a Gucci monogrammed miniskirt, a white T-shirt, and a longline coat, while Bad Bunny adopted a more casual look with a white Gucci sweater, oversized jeans, and a Gucci cap.
“The House’s latest campaign embraces the spirit of ‘Gucci Ancora,’ as a celebration of the love that lies at the center of Gucci’s community,” stated the company in an official statement to Us Weekly and E! News. “Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui.”
Gucci added, “Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.”
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This joint campaign marks another milestone in the burgeoning connection between Bad Bunny and Jenner, coming just a week after their notable appearance together at Gucci’s fashion show during Milan Fashion Week on September 22.
Seated side by side in the front row, the Puerto Rican rapper and “The Kardashians” star color-coordinated in neutral hues, making a statement as they supported Gucci’s creative director, Sabato De Sarno, during his debut collection showcase for the fashion house.
Their international rendezvous is just one of many outings they’ve shared recently, including a night out in New York City over the weekend. Bad Bunny’s comments on his relationship with Jenner have also been making headlines, or rather, his reluctance to comment.
“They don’t know how you feel, they don’t know how you live, they don’t know anything, and I really don’t want them to know,” he cryptically stated in a Vanity Fair cover story interview. “I’m not really interested in clarifying anything because I have no commitment to clarify anything to anyone.”
In May, Bad Bunny released “Where She Goes,” a genre-blending track that incorporates elements of reggaeton, hip-hop, and EDM. While primarily sung in Spanish, the English-language title has fueled speculation that he might explore more English-language music in the future. However, the artist admitted, “I don’t hate the idea” but feels most comfortable expressing himself in his native language, hinting at a special someone with whom he converses in English.