Both Beyoncé (39) and her husband Jay-Z (51) are very private and that means we rarely get to see their children. However, the singer decided to make an exception for a commercial for her clothing line IVY PARK: both Blue Ivy (9) and twins Rumi and Sir (4) can be seen in the video.

Beyoncé normally only makes clothes for adults, but her latest clothing line for IVY PARK is made entirely for children. And who better to show a children’s line on than on your own children? In a video on IVY PARK’s Instagram account, we can see all three of Beyoncé and Jay-Z’s children.

In the video, Beyoncé can be seen together with her twins in the same blue outfit, and in another shot, we can see Queen B with her daughter Blue Ivy – who is almost as tall as her mother. Little Sir also passes by with a blue cowboy hat.

It is not the first time that Beyoncé has incorporated her private life into her work. Five years ago she released the album ‘Lemonade’ on which she sang candidly about Jay-Z’s cheating.