“Even the king of the tech world is not immune to global shortages exacerbated by the pandemic,” notes Bloomberg.

US tech giant Apple is preparing to cut its production targets, putting a global shortfall on iPhone phones in the coming months, according to a report released Tuesday by Bloomberg .

The company will cut its production plan for the iPhone 13 by 10 million units due to supply chain problems and a shortage of integrated circuits. The company had planned to manufacture 90 million of the new models of its device by the end of the year, but now this number would be much lower, the newspaper said, citing people familiar with the matter, who did not want to be identified. 

Despite the fact that Apple is one of the largest buyers of integrated circuits, it faces the same supply problems that plague the technology industry around the world. “Even the king of the technological world is not immune to the global shortage aggravated by the pandemic,” emphasizes the medium. 

To make its devices, Apple typically purchases parts from Texas Instruments Inc. and wireless components from Broadcom Inc., but for now, all vendors are struggling to deliver sufficient quantities of items.

Currently, there are several signs that the crisis could get worse . According to data from Susquehanna Financial Group cited by Bloomberg, the interval between order and delivery of semiconductors increased in September for the ninth consecutive month. Also, the energy crisis in China could complicate the production of Apple’s smartphone.

  • The coronavirus pandemic disrupted supply chains for many electronic products, hitting the semiconductor industry the hardest, leading to microchip shortages. The crisis of integrated circuits has marked the year 2021 and has affected almost all production sectors. 
  • As a result, the world’s largest companies have found themselves in a situation where they cannot fully manufacture their products , while the damage caused by shortages is estimated at billions of dollars.
  • The chip shortage was forecast to last until 2022 . 
  • In August, it was learned that  China increased the production of integrated circuits by 47.3% due to high demand and the incorporation of new productive players to that industry.