The 100 units manufactured come with a certificate of authenticity and each has a value of $ 500.
Canned water company Liquid Death put on sale a limited edition skateboards painted with a mix that includes the blood of skate legend Tony Hawk.
The skateboards are red in color and are adorned with the silkscreened image of the brand’s signature executioner, holding in his hand the skull of a bird. This last detail refers to Tony himself, who is known by the nickname ‘Birdman’ (‘Bird man’).
The offer was accompanied by a promotional video released Tuesday in which Hawk announces that he has recently become an ambassador for the water company while having blood drawn from his arm. “I didn’t read the fine print and now Liquid Death officially owns my soul … and my blood too?”, He comments in the short.
The 100 units manufactured come with a certificate of authenticity and each has a value of $ 500. However, they are already sold out on the Liquid Death page. A percentage of the proceeds collected will go to projects for the “elimination of plastic pollution in the oceans” and the construction of skate parks in “underserved communities”, collects the site.
This campaign is part of the peculiar, aggressive and unusual advertising approach of the company. According to the Adweek portal, in 2019 they hired a witch doctor to curse their water inventory. The following year they called in a witch to “catch the demons” from the cans and this summer they released a full-length horror movie with an eco-friendly message.
Liquid Death is an American company of spring and carbonated water in aluminum cans made from recycled material. It was founded in 2019 by former Netflix creative director Mike Cessario, and its motto is ‘kill your thirst’.