After crushing all over the world music, streetwear and make-up, Rihanna should tackle the world of luxury. And it is well surrounded by the French group LVMH that things will be done …
Rihanna’s return to music is not for tomorrow apparently. The Barbadienne does not even mention the subject and her Instagram account is mainly dedicated to Fenty Beauty, her makeup brand. But this is another universe, even more ambitious that aims Riri according to the revelations of the WWD site (Women’s Wear Daily) dedicated to the news of women’s fashion. The site reveals that, according to several sources, a house is being assembled with the popstar in the LVMH group (Louis Vuitton, Moët & Hennessy), world leader in the luxury industry.
EXCLUSIVE: After dominating in the makeup, athleisure and lingerie categories Rihanna is getting ready for her next act in fashion: Her very own luxury fashion line under the LVMH umbrella. https://t.co/P9aHpPkhXO pic.twitter.com/AkEX6CcGbo— WWD (@wwd) January 17, 2019
If this operation were confirmed, it would be the first mark of zero launched by Bernard Arnault since Christian Lacroix … in 1987! Since then, the group has only absorbed previously built houses. To ensure the success of a brand that already offers a luxury ambassador in the person of Rihanna, several heads of Louis Vuitton and Celine were invited to participate in the project . The group refused to comment on this information while the Fashion Week Man is in full swing in Paris and he is well represented.
At the same time, Rihanna sued her own father. Indeed, Ronald Fenty would use the mark of his daughter without his permission. He thus created in 2017 “Fenty Entertainment” to take advantage of the success of his child’s brands, especially in the tourism sector and without authorization.