Rihanna and the LVMH group have decided to temporarily suspend the activities of the Fenty brand. The superstar had invested heavily in this project, going so far as to settle in Paris.
Rihanna conquered the fashion world, first thanks to her looks and then as a designer. Its luxury clothing brand, Fenty, has unfortunately been affected by the Covid-19 pandemic. The virus forces her to stop its activities …
The news fell on Wednesday February 10, 2021 and had the effect of a bomb. Fenty, the ready-to-wear brand created by Rihanna and launched in 2019 by the LVMH group, is ceasing its activities. ” Pending better conditions, we are putting this activity on hold without prohibiting anything for the future, ” a spokesperson for the group told AFP . This decision was made in agreement with the superstar. Her brand has seen its exposure reduced since the start of the pandemic, despite Rihanna’s numerous social media posts devoted to Fenty.
Rihanna and Bernard Arnault’s group will now focus on their other activities, namely the Savage x Fenty , Fenty Beauty and Fenty Skin brands .
BREAKING | Less than two years after its launch, LVMH and Rihanna have agreed to close down her Paris-based fashion line Fenty. https://t.co/BRqbKQLLD1— The Business of Fashion (@BoF) February 10, 2021
The Fenty house was born in May 2019 and was based in Paris. A launch party was held in the French capital, a highly prized cocktail attended by Marc-Olivier Fogiel and the designers Olivier Rousteing and Simon Porte Jacquemus. This birth caused a sensation because Fenty was the first fashion brand entirely created within the LVMH group since Christian Lacroix in 1987.
Rihanna had even moved to Paris, more precisely in the 16th arrondissement , to be close to her collaborators at Fenty. She would have been particularly involved in the development of her French home by calling on the services of the Albert Pinto agency, created by interior designer Linda Pinto.
Heart wise, Riri spins the perfect love with rapper A $ AP Rocky . The couple have yet to formalize their low-key relationship but have been spotted kissing while on vacation in Barbados. The photos of their kisses confirmed the suspicions that have hung over them for almost a year.