Prince William lent his support to Kate Middleton by joining her for the launch of the new ‘Shaping Us’ campaign.
On Monday, the Prince of Wales attended a pre-launch event hosted by The Royal Foundation Centre for Early Childhood at BAFTA. William was accompanied by his wife and a team of celebrity ambassadors, including radio DJ Ferne Cotton and podcaster Giovanna Fletcher.
Just a few hours until the Shaping Us campaign begins…
Wonderful to bring together some of those who’ve been on the early years journey from the start, alongside a few new faces, for a sneak peek at the very special film at the heart of #ShapingUs
Stay tuned tomorrow for more! pic.twitter.com/CE9eZMeQ49
— The Prince and Princess of Wales (@KensingtonRoyal) January 30, 2023
A 90-second claymation film was unveiled for the launch of the ‘Shaping Us’ campaign. The film depicts how the development of a young girl from the age of zero to five is influenced by interactions and the environment she is in. It will be screened in cinemas starting Friday.
William and Kate shared pictures from the event on their social media accounts. The future queen consort wrote on Twitter, “Just a few hours until the Shaping Us campaign begins… Wonderful to bring together some of those who’ve been on the early years journey from the start, alongside a few new faces, for a sneak peek at the very special film at the heart of #ShapingUs.”