The star of the American TV is imposing on the food market …
A year after putting a foot in the world of agribusiness with its brand O, That’s Good !, Oprah Winfrey persists in this way. After the fresh soups, the TV magnate attacks the frozen pizza market.
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Gourmets from America will soon be able to taste this basic food, but with Oprah sauce. His goal ? Offer a range of affordable family dishes and above all, not too rich in calories. That’s why between the 5 cheese pizza and the Pepperoni, you’ll find a vegetarian full of crisp sprouts.
What to weigh heavy in the industry
“Pizza is a favorite, a fun and easy dish to share with family and friends,” said Oprah Winfrey in a statement relayed by USA Today . I always try to add something nutritious to my meals, so we made this new crispy pizza with cabbage while maintaining the classics, like the cheese pizza that the whole family enjoys. ”
But under these altruistic accents hides the wise businesswoman: the frozen food market is worth $ 53 billion in the United States.