Not so long ago it became known that Kylie Jenner “switched” from Puma to the camp of direct competitor, Adidas, and already managed to become the face of a new line of Adidas Originals Falcon sneakers. Her then-reality star and presented at a promo-event, held in Los Angeles.
The organizers of the presentation approached the event creatively, refurbishing a petrol station in the style of the nineties – with neon signs and other recognizable attributes of the era; even regular refrigerators for drinks in the store at the gas station were used as exhibition stands for sneakers.