The popular Kim Kardashian underwear brand is launching its new collection.

Kim Kardashian’s popular underwear brand SKIMS is launching its highly anticipated “Waffle” collection.

And Kim Kardashian gifted her 189 million Instagram followers with some behind-the-scenes footage of the quirky collection-themed photoshoot.

In the short clips, the 39-year-old KUWTK star can be seen soaking stacks of homemade waffles in sticky maple syrup.

Kim and her creative team put together a dining set that looked like something straight out of the 1970s from its burgundy-toned leather booth to the wall tiles. Kardashian’s 5-foot 3-inch frame was surrounded by plates that featured giant stacks of delicious waffles.

The tallest stack of waffles was about 11 waffles tall and each was topped with a slab of butter. When the shoot’s photographer clicked on his camera, Kim lifted the classic syrup dispenser off the table and channeled her inner baby as she served it.