Cindy Crawford’s daughter stands out again! She appears on Yves Saint Laurent Beauté’s new advertising campaign. Taking advantage of the Coachella festival, the brand has opened an ephemeral make-up shop in the desert …

Kaia Gerber is one of the most fashionable models on the planet! She consolidates her rank thanks to Yves Saint Laurent Beauté, of which she is the ambassador . The daughter of Cindy Crawford is staged, sublime in the desert, in a new advertising campaign.

Taking advantage of the Coachella festival, Yves Saint Laurent Beauté opened the “YSL Beauty Station” in Palm Springs. The brand invited makeup enthusiasts to make a stop in its California ephemeral boutique. Kaia Gerber has joined in appearing on the advertising campaign published on social networks.

Yves Saint Laurent Beauté unveiled behind the scenes on Instagram. Kaia passes into the expert hands of the make-up artist and world director of the brand, Tom Pecheux, before moving on to poses in a residence and her lush garden, as well as in the passenger seat of a convertible Mustang.