John Legend (43) has a new job to do. The singer will set up his own beauty line in collaboration with the company A-Frame Brands, which will not only be gender neutral, but will mainly target people with dark skin that contains more melanin. John made this known in a conversation with ‘Forbes’.
“I think it’s great that they have a very diverse team”
Founded in 2019, A-Frame Brands has released tennis star Naomi Osaka’s sunscreen line and created a baby care line in collaboration with actress Gabrielle Union and her husband, former basketball player Dwayne Wade. According to John, the company is the ideal partner for him: “I think it’s great that they have a very diverse team and that they sincerely want to make the world a little better by listening to people and creating something that is needed. is extra committed to people of color and the products that this target group needs.”
In addition to his musical activities, John has already made a trip to commercial collaborations. He invested in the company Bevel, a shaving and grooming line for black men, and recently concluded a pact with Raymond Vineyards for the brand’s exclusive collection.
