Five-year-old North, daughter Kanye West and Kim Kardashian , starred for her first magazine cover without parents. WWD magazine published a photo session of a young representative of a famous name.

Only a few weeks ago, 38-year-old Kim Kardashian criticized the red lipstick on the lips of North, and in a fresh shoot, the makeup artists put on the girl’s eyes with bright shadows. North has long shown an interest in cosmetics , looking at her mother and aunt , who successfully promote their own brands to the beauty market.

Her interest in make-up and fashion insight go against her age,”writes North West WWD.

The publication suggested that the North could become a symbol of a new generation, whose representatives at an earlier age will become interested in fashion, style and makeup compared to their predecessors.

According to statistics, in 2025, people aged 17 years and under will make up 43 percent of the US population. Already, they are consumers of beauty industry products, thepublication commented.