Ariana Grande is not so happy with Forever 21. The American fashion chain has launched a new campaign in which her name is used and a model can be seen that resembles the singer. According to Ariana, that is misleading because she is not involved. She has therefore gone to court, various American media report.
The singer was previously approached by Forever 21 for a collaboration, but Ariana did not like that because of the money. The fashion chain would now have launched the pitched campaign and used a lookalike from the singer.
Ariana’s hit 7 Rings can also be heard in the commercial and images from her video clips and album cover have been copied. According to the singer, it is confusing for fans because it suggests that it is a collaboration. She is therefore demanding $ 10 million in damages for using her name without permission to promote products. Forever 21 has not responded yet.